Answer This Question And You’ll Succeed With Any Business

No matter the kind of a business you run, there are thousands of other businesses solving the exact same problem. Competing for the exact same audience.

And every time someone from that audience is deciding on who they’ll buy from, the same question goes through their mind.

This article will help you put together a good answer to that question, so you can be the one who ends up selling them.

Everyone Says The Same

When you look into any field, you’ll notice that everyone has roughly the same message.

Let’s take plumbers for example:

Most plumbers say something like: “If your toilet is broken, I can fix it for you!”

The problem with that is…

…any plumber can fix it.

So why should they buy from you?

That’s the million-dollar question.

The Wrong Answer

Many business owners lower their prices and try to be the cheapest.

“Buy from us! Competitors are expensive!”

There are a few problems with this approach:

1) Selling cheap isn’t as easy as you might think

People associate “cheap” with poor quality.

Would you buy a $500 car?

Maybe. But you definitely wouldn’t expect it to run smoothly. It would probably break down on your way home from the used cars dealership.

It’s the same with services. The cheaper they are, the more suspicious the potential customers will be.

2) The kind of clients you get

More often than not, people who buy the cheapest stuff make the worst customers.

You’d expect that if the price is lower, the expectations will also be lower. But for some odd reason, it doesn’t work like that at all.

So if you want to be the “cheap guy”, get ready to deal with all kinds of ridiculous complaints and requests.

3) Less breathing room

If your margins are lower, you have less money available for client acquisition.

You can’t spend much on marketing. And chances are, the “expensive” competitors will steal away people who could have bought from you, because they can afford to run ads.

4) Someone can always do it for less

No matter how much you hack down your prices, there is always going to be some schmuck who can do it for less.

And if your whole selling angle is that you’re the cheapest, you are gonna lose business to the guys that are actually the cheapest.

Do This Instead to Attract Clients

You need to come up with a unique reason for people to buy from you.

Something only you can do. Or something you can do better than anyone else. Or maybe you can do it the fastest…

The bottom line is: You need a clear and compelling message that stands out among your competitors.

And the funny thing is…

…it doesn’t even have to be all that unique. You just have to make it sound that way.

This Pretty Much Always Works

What I recommend you to try is…

…give a GUARANTEE.

I know. It’s a little scary.

And that’s the exact reason why you’ll stand out. No one feels like doing it.

But, if you’re smart about it, you’ll make waaaaaaay more money off of it than you’ll ever lose.

Guarantees are really attractive for prospects. It makes buying an easy decision for them. It’s risk free!

And don’t worry, there’s actually very few people that would use the guarantee to screw you over. If you do a good job for them, they’ll be happy to pay.

Talk soon,

Marian

P.S. Not quite sure how exactly to apply this? Get in touch and we'll help you come up with a unique selling proposition that'll make you the obvious choice in your industry: https://www.mmrleads.com/free-marketing-analysis