Avoid The “Brand Awareness” Trap – How “Brand Building” Ruins Your Marketing

If you’re a business owner, you surely heard about branding…

Everyone talks about it. The internet is full of it. It’s trendier than TikTok dances and Joe Biden memes.

But I’m here to tell you that it’s actually a horrible idea.

Why? Let me explain.

How branding hurts your business

Don’t get me wrong. Branding is important. Creating a coherent image of your brand that people want to work with… That’s great.

But ads are the wrong tool for this task! It's like using a shovel instead of a spoon. It might work... But it's pretty inefficient and absolutely retarded.

And yet people use it as an excuse for running stupid ads that get 0 sales.

They think it’s okay because they’re “getting their brand in front of people”. Building “top of the mind awareness”...

But last time I tried paying my bills with brand awareness, they told me to fff... They respectfully declined.

And on top of that, it’s impossible to measure. You’re spending money without having any idea whether it’s actually worth it!

You don’t know if this branding generates loads of sales or just sucks your business account dry.

Besides, saturating the market with your brand is super expensive.

So unless your marketing budget is bigger than the GDP of a small African country, I'm afraid you can't pull it of.

But all the big brands do it!

Lots of people that think they know marketing or those with a vested interest in running bullshit ads will tell you:

“That’s a dumb way of looking at things. You’re stupid.”

And then they’ll give you examples:

“And what about CocaCola, or Heineken, or McDonald’s? You think their marketing is bullshit? You think their brand isn’t worth anything?”

Yeah sure, but they didn’t start out that way. They’re at a totally different position now… Now they can run bullshit ads for 600 million dollars. Everything works at this point. You’re selling sugar water!

“But Amazon and Uber lost money for years before they became profitable!”

Yes. If your ambition is to burn through 100s of millions of dollars… That’s great. Go for it!

Do this for PROFIT

Want to make some money instead? Cool. Then we need to sell.

Selling should always be our priority. So whenever we run ads, we optimize them towards generating sales, not building a better brand image.

Branding pretty much takes care of itself. It’s a by-product. Something that happens naturally by getting people to buy our stuff and doing a great job for them.

On top of that, there are also 3 massive advantages to sales-centered marketing.

1) We’re finally making money :)

2) It’s measurable – That takes all the guesswork out of running ads. We know exactly how well each ad performs and if it’s worth running or not.

3) Because it’s measurable, we can test and tweak it until we’re getting so many clients we have to start turning them down.

So let’s stop all that branding gobbledygook and write some ads that actually make money!

Talk soon,

Marian

P.S. Curious about how I’d write ads that sell for your business?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form:

https://www.mmrleads.com/free-marketing-analysis